As you would expect, a digital marketing agency has a vast array of marketing strategies that it can deploy to achieve client objectives and, in this article, we take a look at one of the most popular digital marketing strategies, namely Pay Per Click advertising, or PPC for short.
What is Pay-per-click advertising?
As the name suggests, Pay Per Click means that the advertiser pays the publisher an agreed amount for every click their ads receive and this system is a win for all parties, especially the advertiser, as they only pay for the clicks their ads receive.
Google Ads
This is the top platform for PPC; you could have your ad sitting right next to the first search results on Google, which is the best placement for any ad. This is a complex field and we don’t recommend that a small business owner starts PPC advertising without some form of professional help, namely engage the services of a leading UK agency that specialises in PPC advertising.
Real-time bidding
Advertisers bid in real-time for the best placements on Google Ads, so you have to know what you are doing in order to get the placements you want. The process is complex, which is why it is best left to the PPC experts who know the system inside out. Some clients run multiple PPC campaigns at the same time and they leave the management to a top-rated PPC agency such as King Kong, a global leader in digital marketing.
Microsoft
The alternative to Google Ads is Microsoft; you can have your ads shown on Microsoft’s web pages and also on Bing, their search engine. This IT giant owns many brands, including Skype and their online marketing system rivals Google.
Keyword research
The key to successful PPC is definitely keyword research; the agency would discover the most used keywords for the client’s products or services. They would typically group the keywords and these are used in the ads that the agency creates, which can be changed in real-time if need be. When a top PPC agency manages your campaigns, they know how to get the best results and they use all of their considerable experience to assist their clients.
